Strategic Enrollment Management
SEM is a鈥痗omprehensive process that helps institutions to determine, achieve, and maintain their optimal recruitment, retention, persistence, and graduation rates, where 鈥渙ptimal鈥 is, defined in the academic context of the institution.
黑料社区
How does the Strategic Enrollment Management Process connect with the Rowing Not Drifting Strategic Plan?
Based on Key Action 1 of phase two of UNC’s Strategic Plan (Develop and implement a Strategic Enrollment Management Plan), the campus established an organizational structure to facilitate broad participation in the development phase of a SEM plan.
Updated Goals and Strategies 2023-24
What is the purpose of SEM?听
The purposes of SEM are achieved by:听
- Establishing听clear goals听for the number and types of students needed to fulfill the institutional mission听听
- Promoting听students鈥 academic success听by improving access, transition, persistence, and graduation听听
- Promoting institutional success by enabling effective听strategic and financial planning听听
- Creating a听data-rich environment听to inform decisions and evaluate strategies听听听
- Improving process, organizational and financial听efficiency听and outcomes
- Strengthening听communications and marketing听with internal and external stakeholders
- Increasing听collaboration听among departments across the campus to support the enrollment program听
Increase the recruitment and retention of degree-seeking undergraduate (UG) and graduate (GR) students to align with UNC鈥檚 strategic vision for a diverse and vibrant community.
Strategies:
1.听 听 听 Enhance student data collection measures and leverage the data across university systems to听 support recruitment and retention across all stages of the student life cycle.
2.听 听 Become an Hispanic Serving Institution in ways that celebrate the rich diversity of the student body and affirm students’ cultural and familial backgrounds.
3.鈥偺 听 Develop data-informed multiyear UG and GR recruitment and retention plans with specific and measurable targets for first-year, transfer, and international populations (for Greeley, Extended, and CUE campuses).
4.鈥偺 听 Evaluate promising practices implemented within the last five years and prioritize those for听听continued investment.
Increase non-degree, for-credit enrollment across undergraduate and graduate programs to support our communities鈥 educational needs and professional growth.
Strategies:听
1.鈥傗傗傗侰reate and maintain a simplified and accessible application and enrollment experience as well as financial options for certificate, micro-credential, and non-degree seeking students.
2.鈥傗傗傗侲xpand existing and develop new service or partnership agreements with regional high schools.
3.鈥傗傗傗侷dentify and promote courses appealing to non-UNC, non-degree seeking populations.
4.鈥傗傗傗侷mplement communication and marketing infrastructure to promote non-degree seeking enrollment opportunities.
5.鈥傗傗傗侷nvestigate and implement academic offerings to support workforce needs and professional development.
Ensure that institutional policies and practices promote equitable access and opportunity for ALL students to succeed.
Strategies:听
1.鈥傗傗傗侷ncorporate DEI priorities into enrollment goals in alignment with the comprehensive university-wide diversity, equity, and inclusion strategic plan.
2.鈥傗傗傗侭iennially conduct a comprehensive analysis of policies, practices, and procedures at the institutional and unit levels and make changes to address issues of disproportionate access, impact, or barriers experienced by students.
3.鈥傗傗傗侲xpand the use of effective and inclusive recruitment and retention practices and policies.
4.鈥傗傗傗俁ecognize and reward faculty who adopt inclusive pedagogy that leads to equitable student outcomes.
Foster a shared sense of responsibility for students鈥 success.
Strategies:
1.鈥傗傗傗侲nhance and promote shared expectations among faculty and staff in student retention and success.
2.鈥傗傗傗侱evelop and promote timely and relevant co-curricular programming that aligns with students鈥 interests and institutional learning outcomes.
3.鈥傗傗傗侱evelop and implement activities or programs that foster meaningful connections between students and faculty/staff, creating a campus culture of servingness.
Maintain an academic portfolio that reflects our high-quality standards and commitment to career readiness and lifelong learning.
Strategies:
1.鈥傗傗傗侱evelop and deliver curricula that address the needs of today鈥檚 learners and ready students for future jobs and careers.
2.鈥傗傗傗侲nhance the student employment experience and access to career readiness opportunities.
3.鈥傗傗傗侱esign student employment opportunities that embed career readiness skills into employment expectations.
4.鈥傗傗傗侷ncrease the visibility of the Office of Career Readiness and student participation in affiliated programming.
Sustain a distinctive and inclusive identity that reflects UNC鈥檚 strengths, attracts, and听retains undergraduate and graduate students, faculty, and staff, and enhances philanthropic听opportunities.听
Strategies:
1.鈥傗傗傗侲levate the UNC brand to make UNC a destination of choice.
2.鈥傗傗傗侭uild and sustain local, regional, and international partnerships.
3.鈥傗傗傗俇tilize the recent brand audit findings to build and promote UNC鈥檚 brand identity, appealing to and inclusive of all students regardless of program, college, or campus location.
4.鈥傗傗傗侷dentify and leverage institutional data, promotional narratives, and points of pride to promote the value of UNC and its learning outcomes.
Maintain the fiscal vitality of UNC while ensuring attendance is financially manageable.
Strategies:
1.鈥傗傗傗侷ncrease the campus鈥檚 awareness of the relative cost of attending UNC.
2.鈥傗傗傗侷dentify financial barriers for students and enhance institutional practices and priorities to sustain affordability.
3.鈥傗傗傗侲nhance faculty and staff grant-seeking to align with the institution鈥檚 priorities.
4.鈥傗傗傗侷dentify the financial gaps impacting students and develop a philanthropic strategy to expand the institution’s capacity to assist.



