黑料社区

• PhD, Arizona State University. Area of Study: Marketing
• MBA, Arizona State University. Area of Study: Business Administration
• BS, New Mexico State University. Area of Study: Computer Science

• Associate Professor of Marketing, University of Nortnern 黑料社区聽 (2021 – Present)
• Assistant Professor of Marketing, University of Northern 黑料社区聽 聽(2016 – 2021)
• Research Assistant, Arizona State University聽 聽(2011 – 2016)
• Database and Quality Engineer, Lockheed Martin Corporation (2005 – 2011)

• Manshad, Muhanad and Daniel C. Brannon, “Gender-Based Conversational Interface Preferences in Live Chat Systems for Financial Services.” Accepted at聽Journal of Financial Services Marketing (2022).
• Brannon, Daniel C. and Muhanad Manshad (2022), “Personal Saving Orientation is Association with Higher LIkeihood of Paying with Cash versus Credit: The Role of Financial Power Signaling.”聽Personality and Individual Differences, 190.
• Brannon, Daniel C. and Muhanad Manshad, (2022), “The Effect of Ethics Case Length on Teaching Moral Reasoning in Business Negotiations.” Journal of Education for Business.
• Brannon, Daniel C., (2021), 鈥淭he Effect of Maximizing on Saving Intentions.鈥澛�Personality and Individual Differences聽聽(Special issue on Personality and Consumer Behavior), 183.
• Miller, Chadwick J., Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), “Advertising, Incentives, and the Upsell: How Advertising Differentially Moderates Customer- vs. Retailer-Directed Incentives’ Impact on Consumers’ Preferences for Premium Products.”聽聽Journal of the Academy of Marketing Science,听49, 1043-1064.
• Miller, Chadwick J. and Daniel C. Brannon (2021), 鈥淧ursuing Premium: Comparing Pre-Owned versus New Vehicle Markets.鈥澛犅�Journal of Product & Brand Management, 31聽(1), 1-15.
• Miller, Chadwick J., Adriana Samper, Naomi Mandel, Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), 鈥淎ctivity Apprehension in Experiential Purchases.鈥澛�Journal of Services Marketing,听35 (4), 516-534.
• Radon, Anita, Daniel C. Brannon, and James Reardon (2021), 鈥淜etchup with your Fries? Utilizing Complementary Product Displays to Transfer Attention to a Focal Product.鈥澛�Journal of Retailing and Consumer Services, 58.
• Manshad, Muhanad and Daniel C. Brannon (2020), 鈥淗aptic Payment: Exploring Vibration Feedback as a Means of Inducing 鈥楶ain鈥� in Mobile Payment.鈥澛�Journal of Business Research, 122, 88-96 (Special issue on Consumer-Computer Interaction).
• Soltwisch, B. W., Brannon, D. C., & Iyer, V. (2020). The Ethics of Maximizing or Satisficing: How Decision-Making Style and Ethical Ideology Impact Moral Judgement.聽Business and Professional Ethics Journal,听39(1), 77-96.
• Brannon, Daniel C., (2019), 鈥淪elf-Verification Motives and Consumer Preference for Within- versus Across- Domain Compensation Strategies Following a Self-Threat.鈥澛�Journal of Marketing Management, 35聽(9-10), 940-964.
• Brannon, Daniel C. and Muhanad Manshad (2019), 鈥淏ridging the Divide with a Chat Window: Why Consumers Prefer Using Live Chat Support on Foreign E-Commerce Sites.鈥櫬�International Journal of Business and Emerging Markets, 11 (4), 335-347.
• Brannon, Daniel C. and Chadwick J. Miller, (2019), 鈥淲hat鈥檚 My Age Again? The Influence of Subjective Age on Consumer Health-Related Attitudes.鈥澛�Health Marketing Quarterly,听36 (3), 254-270.
• Brannon, Daniel C. and Adriana Samper (2018), 鈥淢aybe I Just Got (Un)Lucky: One-on-One Conversations and the Malleability of Negative and Positive Consumer Judgments in the Face of a Contrasting Experience.鈥澛�Journal of Consumer Research, 45 (4), 810-832.
• Brannon, Daniel C. and Brandon Soltwisch (2017), 鈥淚f It Has Lots of Bells and Whistles, It Must Be the Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products.鈥澛�Marketing Letters, 28 (4), 651-662.
• Mandel, Naomi and Daniel C. Brannon (2017), 鈥淪ugar, Perceived Healthfulness, and Satiety: When Does a Sugary Preload Lead People to Eat More?鈥澛�Appetite, 114 (1), 338-349.
• Brannon, Daniel C. and Naomi Mandel (2017), 鈥淧utting on a Show or Showing My True Power? The Influence of Self-Verification Motives on Status-Related Consumption,鈥澛�Advances in Consumer Research,听45, 540-544.

Papers in the Review Process:

• Manshad, Muhanad and Daniel C. Brannon,鈥� Exploring Gender-Based Conversational-Interface Preferences in Modern Live Chat Systems.鈥澛燬ubmitted聽to聽Computers in Human Behavior聽(2021).
• Brannon, Daniel C., 鈥淪elf-Verification versus Self-Enhancement Motives: Drivers, Moderators, and Outcomes in a Consumer Context.鈥� Targeted for聽Journal of Consumer Psychology听(2020).

Professional Presentations:

• Manshad, Muhanad* and Daniel C. Brannon, 鈥淗aptic-Payment: Stimulating Pain of Payment through Vibration Feedback in Mobile Devices,鈥澛�ACM Interactive Surfaces and Spaces,听Daejeon, South Korea, November 2019.
• Soltwisch, Brandon*, Daniel C. Brannon, and Vish Iyer, 鈥淭he Ethics of Maximizing or Satisficing: How Decision-Making Style Impacts Moral Judgement,鈥澛�Western Decision Sciences Institute,听Kauai, HI, April 2018.
• Brannon, Daniel C., 鈥淭he Dark Side of Branded Service Encounters: Why Consumers are Less Likely to Dismiss Service Failures When Employees are Brand-Congruent (vs. Incongruent).,鈥澛�Frontiers in Service Conference, New York, NY, June 2017.
• Brannon, Daniel C.* and Brandon Soltwisch, 鈥淚f It Has Lots of Bells and Whistles, It Must Be The Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products,鈥澛�Association for Consumer Research Conference, San Diego, CA, October 2017.
• Brannon, Daniel C. and Adriana Samper*, 鈥淩egaining Control by Ditching the Plastic: Why Abundance Increases Consumers鈥� Aversion to Credit Cards under Conditions of Low Control,鈥澛�Association for Consumer Research Conference, Berlin, Germany, October 2016.
• Brannon, Daniel C. and Naomi Mandel*, 鈥淧utting on a Show or Showing My True Self? Exploring Consumers鈥� Desire to Signal Accurate versus Enhanced Identities,鈥澛�Society for Consumer Psychology Boutique Conference, Chicago, IL, July 2016.
• Brannon, Daniel C.* and Adriana Samper, 鈥淪hifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Asymmetric Effects of Valence on Consumer Evaluations,鈥澛�Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, competitive paper.
• Brannon, Daniel C.* and Adriana Samper, 鈥淩egaining Control by Ditching the Plastic: Why Abundance Increases Consumers鈥� Aversion to Credit Cards under Conditions of Low Control鈥�,听Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, working paper session (selected for 1^st聽annual ACR Data Blitz talk).
• Brannon, Daniel C.* and Adriana Samper, 鈥淣avigating Uncommon Ground: Consumer Responses to Word-of-Mouth that Reveals Discrepant Service Attitudes,鈥澛�Frontiers in Service Conference,听San Jose, CA, July 9-12, 2015.
• Brannon, Daniel C.* and Naomi Mandel, 鈥淧utting on a Show or Showing My True Power? Social Distance Moderates Status Preferences among High and Low Power Consumers,鈥澛�Society for Consumer Psychology Conference,听Phoenix, AZ, 2015 (served as symposium chair).
• Brannon, Daniel C.* and Adriana Samper, 鈥淪hifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Malleability of Negative Memories in the Face of Contrasting Opinions,鈥澛�Society for Consumer Psychology Conference,听Phoenix, AZ, 2015, working paper session.
• Brannon, Daniel C.*, Chadwick Miller, and Adriana Samper, 鈥淲hat鈥檚 My Age Again? Subjective versus Physical Age Feedback Moderates Consumer Health Behavior,鈥澛�Association for Consumer Research Conference,听Baltimore, MD, 2014, working paper session.
• Wang, Helen* and Daniel C. Brannon, 鈥淚mproving Customer Live Chat Service Experiences Through Embodied Virtual Interactions,鈥澛�Frontiers in Services Conference, Miami, FL, June 26-29, 2014.

• Editorial Board, Human-Media Interaction, Frontiers in Psychology聽 (2022)
• MCB Scholar of the Year, University of Northern 黑料社区 (2020)
• MCB Professor of the Year, University of Northern 黑料社区 (2019)
• Marketing Professor of the Year, University of Northern 黑料社区 (2019)
• MCB Scholar of the Year, University of Northern 黑料社区 (2018)
• Marketing Professor of the Year, University of Northern 黑料社区 (2017)
• Ken Coney Memorial Teaching Excellence Award (2015)
• AMA/Sheth Consortium Nominated Student聽 (2015)
• Alfred Schmidt Memorial Scholarship, Arizona State University (2013, 2014)
• Louis Grossman Award, Arizona State University (2012, 2015)